If you are coding from scratch or just want to understand the nuts and bolts of the matter, this guide is for you. Most web design and ecommerce platforms will automatically set this meta tag for you, and will also have already applied responsive CSS code to their visual designs. Web.dev has published the definitive article on this topic, titled Responsive Web Design Basics. Without this meta tag, your website will not show up in mobile search results. The viewport meta tag is very important because it tells the search engines that your site is mobile friendly. Google has published a guide to these meta tags titled, Qualify Your Outbound Links to Google. The rel markup tag for outbound links has three possible values sponsored, ugc (user generated content), and nofollow. ![]() Instead of being included in the section of the HTML page, these tags are added to the link markup. There are a few markup tags for outbound links, but these are a bit different than the rest of the meta tags. However, the values can be changed to noindex, nofollow on specific pages that we do not want listed in search results. Therefore, the default value for the robots meta tag is, index, follow. In most instances, you do want the robots to index the page. Robot meta tags tell the robots which pages to index. Robots.txt tells the robots which pages they should crawl. Robots meta tags are different than the robots.txt file. While you will not be penalized for using this tag, it would be a waste of time and effort to do so. All other major search engines have also published statements disavowing the use of the keywords meta tag. This meta tag has been discontinued as a ranking factor by Google for over a decade. There used to be a meta tag that listed the keywords associated with the page. If you do not write a high quality description Google will disregard it and try to auto-generate a better one. The keyword should be used naturally in the first sentence. This Is An Example of A Website Title Tagĭescription tags should be between 140 and 160 characters long. Write a compelling site title that encourages the user to click on your listing. Title tags should be no more than 60 characters long, and should include the keyword for the page. That’s how Ecwid Ecommerce meta title and meta description look in Google SERP If you don’t have these meta tags filled out, Google will try to auto generate the information from your site content…if it bothers to rank your site at all. The description meta tag populates your site description in the search results. ![]() The page title meta tag is used for the anchor text of the link to your website in your search result listing. The content of both of these meta tags is displayed in the SERPS. Despite how easy it is to do, there are many sites that are not optimized in this manner. Filling out these items for each page on your website is one of the simplest ways to improve your SEO rankings. The most famous types of metadata are the site title and description. Types of Metadata Meta Title & Meta Description WordPress has several well known plugins that provide the ability to edit meta-data. Shopify has a more limited set of SEO options. Ecwid provides extensive options for editing meta-data and making other SEO customizations. ![]() Most website design and ecommerce platforms provide features that allow you to set the metadata for each page, product, and blog post within your website. If you are writing your code by hand, then there are many guides available online that provide the exact code snippets that you can include in the section of your HTML documents. Google has asked webmasters to provide this information, and they reward those who do so. SEO is about building a stack of credibility factors with Google. If your competitors have good content, but they don’t fill out all their meta-data options, then you can still beat them. Metadata can mean the difference between ranking or not ranking for a given keyword.
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