Many brands will be looking to run campaigns across multiple platforms. Tip: don’t forget any platforms, for example if you have YouTube channel(s), Facebook, Pinterest, Instagram, blog, podcast, Snapchat, a website, or any other professional accounts, don’t forget to include them all. As well as a place where they can see more detailed analytics/platform statistics such as engagement rates, bounce rates, and growth stats. Include their audience size, as well as info about the type of content you post there and the audience this attracts. ![]() Provide brief overviews of each platform. Bullet-point them or highlight them in such a way that they are easy to find and search. Make it as easy as possible for the brand to locate each of your platforms. This is vital! You must include links or tags for your professional social media accounts. There is no right or wrong content to write here, just try to establish a connection with the reader in a way that is relevant to what you do. Or if you are a blogger, talk about what inspires you. If you are a gaming influencer, mention your all-time favourite childhood game. The idea is to give the brand a way to connect with you that is related to your work.įor example, if you are wanting to work with beauty brands, perhaps bring up a creative hobby that you enjoy. This bio could include information about who you are, where you are from, your talents, specific qualities, and interests. Give the marketer manager you are sending this to a feel for who you are by writing a short bio about yourself. If you haven’t, that’s no problem, you can still use the above outline to get started. If you have worked with brands before, you will already understand what some of their most common questions are, which is great, because you can already adapt your kit to fit you more specifically. The bare-bones structure of your media kit should look as so: Your media kit should provide brands with answers to their So, read on, use the below template, and get started today pulling your media kit together so you are prepared for every opportunity! What Should My Media Kit Include? But if a brand approaches you and you aren’t prepared, you could miss out on a great opportunity. There is no downside to creating your media kit now. So no matter what type of influencer you are, you should have one, there is no excuse not to get started! For example, YouTubers, bloggers, and Instagrammers all use media kits to sell themselves and their services to brands. It doesn’t matter how big or small your following is, if you are considering whether you need a media kit (which you clearly are), you should start creating your kit now.Īll types of influencers use media kits. ![]() There is no harm in creating your media kit now and being prepared. Do I Really Need An Influencer Media Kit? It should therefore answer all the common questions a brand will have about working with you. In the same way as you would use a CV to applyįor a job, you will use your media kit to request sponsorships, apply for paidĬampaigns, or respond to brand collaboration requests. Your media kit plays a similar role as a resume or portfolioĭoes for other professionals.
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