![]() Ranging from a mix of 300+ pieces of leather goods, footwear, apparel and more, the collection is officially available to shop at Ĭapturing the perfect harmony of the Italian fashion house, and Dapper Dan’s Harlem roots, photographer Ari Marcopulo tells a story that “explores the synergy between the magpie design philosophies of both Dan and Michele. Inspired by the streets of Harlem, the collection is full archival pieces with a Gucci twist. Today marks the day fashionistas worldwide can now get their hands on pieces from this iconic collection. The highly coveted collection, previously available exclusively at the Gucci store on Wooster St. From ripping each other off to finally putting their differences aside, over the course of a year the legendary courtier and Gucci have been working together to bring you this collaborative collection.įlying Dapper Dan to Italy, helping him with the launch of his Harlem atelier and even featuring him in its tailoring ad campaign, Gucci pounced on the opportunity to bring him on board. The story of Dapper Dan and Gucci can be seen as love-hate. ![]() The show is packed with performances by Rihanna, Migos, A$AP Ferg, Tierra Whack and more, in addition to your favorite supermodels gracing the runway. Tune into the second annual Savage X Fenty fashion show, streaming exclusively on Amazon Prime on Friday September 20th. We are taking time to evaluate the right marketing strategy going forward.” A spokeswoman of L Brands stated “We’re re-evaluating the fashion show. They’ve even gone as far as not airing their annual fashion show for the first time in years due to a decline in low ratings. Through the power of social media as many other brands do, Fenty utilized the low cost effort of marketing, user generated content, to show followers, spectators, and competitors that these are what REAL bodies look like.Ĭc: Savage X Fenty giving them a run for their money? Is it too late for VS to make a comeback? Victoria’s Secret is currently doing damage control by working to improve its quality control of bras, partnerships, playing with a new aesthetic through marketing efforts, etc. The problem is evident, when you have a male dominated executive board running the brand, you’re bound see skewed standards of beauty through the eyes of men. Occasionally you can find a sprinkle of women of different ethnicities but with almost the same characteristics. Representation of the female body in fashion has always been marketed as the standard: Caucasian model, tall, blond, and thin. Rihanna has officially disrupted markets causing brands with “antiquated” views of beauty, *cough* Victoria’s Secret, to scramble in regards to re-evaluating their brand. ![]() Standards of beauty have tremendously changed in the last couple of years and we have Savage X Fenty to thank for that. Just body positivity and women owing their beauty. She even incorporated transgender models and models with disabilities within her presentation. Last year at her debut Savage X Fenty NYFW show, models of ALL shapes, sizes took the runway by storm and this year showed no signs of that slowing down. Style icon, makeup entrepreneur, and the first black woman to head a luxury brand under LVMH, AND as the wealthiest female musician in the world, Rihanna is no stranger to successfully disrupting a market. “Sexy is not a body type but a state of mind.”
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